Your website is the single most important marketing tool for your business. It serves as a virtual equivalent of a physical business for the 3 billion internet users. Think about it: when you want to learn more about a company, you usually turn to Google and search and eventually end up on their website. The same goes for the products and services you are looking for.
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Are you using the right metrics to measure the success of your content marketing? Columnist Khalid Saleh outlines what you should be focusing on to understand the ROI of your campaign.over the years Read More »
There are many factors effecting search engine optimization and ultimately placement in the search engine results pages. One of the most overlooked factors is the domain name. Too many businesses don’t spend the necessary time and resources to research the best possible domain for their business. Read More »
Google Plus is just the latest social media network to fall and close its doors. Who can remember Friendster, MySpace (still live but lost its popularity), Google Buzz (the predecessor to Google Plus), plus a host of now defunct social networks.
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When the elements are arranged in an orderly manner, the intelligent use of spaces draws our eye to the most noticeable space –be it positive or negative. As much as the positive space seems to dominate the negative counterpart, both are used in equilibrium to tell a harmonious, coherent, and a seamlessly complete story. But what kind of story do spaces tell in web design? Read More »