Before starting an e-business project, you need to decide what it is that you will be selling. How will you monetize your online business? Read More »
Your website is the single most important marketing tool for your business. It serves as a virtual equivalent of a physical business for the 3 billion internet users. Think about it: when you want to learn more about a company, you usually turn to Google and search and eventually end up on their website. The same goes for the products and services you are looking for.
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Are you using the right metrics to measure the success of your content marketing? Columnist Khalid Saleh outlines what you should be focusing on to understand the ROI of your campaign.over the years Read More »
There are many factors effecting search engine optimization and ultimately placement in the search engine results pages. One of the most overlooked factors is the domain name. Too many businesses don’t spend the necessary time and resources to research the best possible domain for their business. Read More »
If you opt to build your own site either using one of the online website builders or software such as Adobe Dreamweaver or similar, learning basic search engine optimization (SEO for short) is something you can pick up quickly. Read More »